BrandServe provides insight reports on Human Movement Data, giving you a panoramic view of your true catchment area and competitive landscape, unveiling growth opportunities right in your backyard. You’ll have a granular view of people and places to understand visitation patterns, visitor origin, consumer profiles and more. Now you can monitor the movement of visitors to your location and that of your competitors, and understand trends in your catchment area.
WHAT’S INCLUDED
Imagine understanding not just who shops with you, but also when, where they live and what could make them choose you over the competition.
In today’s hyper-connected world, your company’s data is like gold—especially the stuff tucked away in CRMs, customer surveys, and sales reports. This goldmine gives you the inside scoop on what your customers are up to and how your business is performing. But let’s be real, relying solely on this data is like trying to navigate a bustling city with an outdated map. It only tells part of the story, leaving you guessing about what your competitors are up to and missing out on broader market trends.
That’s where BrandServe comes in. Our expertise in Human Movement Data transforms the game. We add layers of intelligence to your existing data, offering a panoramic view of your competitive landscape and unveiling growth opportunities right in your backyard. With our insights, you can craft strategies that resonate with your audience, ensuring your business isn’t just keeping up but setting the pace. Let’s unlock the full potential of your catchment area together, and turn those insights into actions that drive real growth.
Human Movement Data starts with privacy-safe and anonymised geo-location data on visitor footfall. Continuous location data is gathered from apps on smartphones, which users have opted into using location services. Millions of data points are ingested every second worldwide from participating Bid Stream Ad Exchanges and Partner SDKs, allowing the collection of location data in the process of displaying ads in over 250,000 apps.
The data is cleansed for only the highest quality observations and combined with other high-quality data sets, including Census data and geospatial data, to deliver location insights that power business growth.
It’s Global
It’s Strategic
It’s Insightful
Utilise dwell time data to understand which areas or activities within your business engage visitors most. Tailor your offerings by enhancing these areas and introducing personalised experiences or promotions targeted when engagement is highest. This could involve introducing new activities based on member preferences.
Analyse visitation hotspot data to identify underused areas or times and develop strategies to increase usage. Some methods may include offering discounts, running special classes or events during off-peak hours, or repurposing spaces that consistently show low engagement for more popular activities.
Leverage visitation hotspot data to create targeted marketing campaigns. By understanding the most popular days and times for specific areas or activities, you can craft communications and offers that match the demographic profiles of visitors to drive higher attendance. For instance, if certain activities or facilities are popular on weekends, promote these more heavily in the days leading up to the weekend.
By knowing when and where visitors and members spend most of their time within the facility, you can plan events or community-building activities more likely to attract high participation. For example, suppose data shows a significant gathering in certain areas during mid-week mornings. In that case, you might organise social events or special interest clubs to meet during these times, fostering more robust community engagement.
Implement dynamic pricing models based on the popularity of certain areas or times. For instance, offer discounted rates during off-peak hours to encourage more uniform usage of the facility throughout the day, helping to manage capacity and enhance member satisfaction.
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Choose the Catchment Area Report to gain valuable insights into real-world visitor behaviour. We analyse anonymised device-level Movement Data from Azira, which helps you understand how and when people interact with your site and those of your competitors.
Select the Demographics Report to gain insights into the population within your catchment area. By utilising Azira’s Movement Data, we establish the optimal boundary and overlay it with Census demographics. This approach helps you understand the residents and how they align with your target audience.
Enhance your reports with additional data for deeper insights. BrandServe is data-agnostic; we source the most relevant, high-quality datasets to support your decision-making through our advanced reporting and location intelligence services.
We have completed numerous projects and reports for various facilities and retail brands ranging from bespoke location analytics to competitor benchmarking and Movement Data insights.
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Missed opportunities & ineffective marketing…
BrandServe’s insights on Movement Data solves this!
Informed Decisions Now Equal Strategic Growth…
