People.Movement.Opportunity.

See where people go.
Understand what it means.

BrandServe turns privacy-safe data on people's movements into useful location intelligence, showing you your visitors, catchment area, competitors, and next opportunity.

68.7%live within 10 km
56 minaverage dwell time
MorningAfternoonEvening
Visitor origins reveal the shape of your real market.
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Location decisions grounded in real behaviour.

See beyond assumptions and understand how people interact with locations in the real world.

01

Visitor & foot traffic

Understand visitation volumes, frequency, dwell time and patterns by month, day and time.

02

Catchment area analysis

Identify where visitors originate and establish evidence-based catchments from observed movement.

03

Competitor share of foot traffic

Compare locations, reveal shared audiences and understand share of foot traffic and cross visitation.

04

Demographics

Combine visitor origins with Census and demographic insights to understand your market.

05

Market opportunity

Find underserved areas, geographic gaps, emerging markets and opportunities for growth.

06

Pathing and pre/post visit retail destination

Trace movement before and after a visit to reveal common routes, connected precincts and the retail destinations visitors also frequent.

Turn observed behaviour into strategic intelligence.

1
VisitorWho visits?
2
BehaviourHow do they behave?
3
CatchmentWhere do they come from?
4
CompetitionWho do you compete with?
5
OpportunityWhere is the potential?
Privacy-safe. Aggregated. Evidence-based.Analysis is designed to reveal population-level patterns—not identify individuals.

One location.
Many perspectives.

BrandServe reports bring together visitation volume, frequency, dwell time, time-of-day behaviour, distance travelled and visitor demographics—giving you a clear, evidence-based view of how a location performs and who it serves.

Visitation aggregated by

Month

Visitors
6.7%
Jul
6.8%
Aug
7.2%
Sep
7.5%
Oct
8.3%
Nov
9%
Dec
8.3%
Jan
8.2%
Feb
8%
Mar
7.8%
Apr
7.7%
May
7.5%
Jun

Seasonal visitation patterns across the reporting period.

0106

Where movement matters, insight follows.

Applicable to a single venue, a portfolio of sites or an entire market.

Sectors BrandServe works inTen sectors grouped into places and venues, public and property, and the consumer economy.Places & venuesPublic & propertyConsumer economySport & recreationSport &recreationAquatic & leisureAquatic &leisureStadiums & venuesStadiums &venuesLocal governmentLocalgovernmentRetailRetailHospitalityHospitalityTourismTourismProperty developmentPropertydevelopmentEntertainmentEntertainmentConsumer servicesConsumerservicesSectorswe serve

Insight designed to support the decision.

BrandServe reporting connects movement evidence to practical commercial and strategic outcomes.

01

Strengthen reporting

Independent, data-driven evidence for boards, funding bodies and stakeholders.

02

Build stronger cases

Feasibility, funding and tender support grounded in observed behaviour.

03

Find growth markets

Identify high-potential areas, expansion opportunities and market gaps.

04

Target with purpose

Refine territories, campaigns and community engagement around real audiences.

Metrics delivered in BrandServe reportsTen report metrics grouped into visitation and demographic metrics.Visitation metricsDemographic metricsMonthly visitationMonthlyvisitationDay of weekDay ofweekTime of dayTime ofdayDwell timeDwelltimeDistance travelledDistancetravelledVisit frequencyVisitfrequencyAge distributionAgedistributionPlace of birthPlace ofbirthFamily compositionFamilycompositionHousehold incomeHouseholdincome

Location intelligence for clearer decisions.

We analyse privacy-safe mobile movement and combine it with demographic, Census and geospatial data to reveal how people interact with locations in the real world.

The result is an evidence-based view of your market—built to help you understand customers, compare competitors and act on opportunity.

Evidence-based by designAggregated insights for strategic decision-making.

Let's find where your opportunity lies.

Tell us about the location, audience or market question you need to answer.

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