Movement Data Creates Your Business Growth In 2025!
BrandServe delivers precise insights using mobile device Movement Data, clearly mapping your Catchment Area and competitive landscape.
Our Advanced Catchment and Demographic Reports provide the clarity you need to spot hidden opportunities, sharpen strategy, and drive sustainable growth.
Stay ahead of trends. Connect with your community. Win your market.
Missed opportunities & ineffective marketing…
Without detailed knowledge of customer movement patterns and demographics within your Catchment Area, you risk spending on ineffective marketing campaigns and losing customers to competitors who better understand their market.
This results in wasted resources and lost revenue.
The competitive edge diminishes as rivals capitalise on these insights to attract and retain customers more effectively.
BrandServe’s insights on Movement Data solves this!
BrandServe provides comprehensive reports on Movement Data, offering a clear view of your Catchment Area and competitive landscape. Our insights help you understand visitor patterns, consumer profiles, and trends, allowing you to make informed decisions and strategically grow your business. By leveraging anonymised Movement Data collected from over twenty trillion worldwide device/place observations, we offer a panoramic view of foot traffic, dwell times, and visitor demographics. This enables you to fine-tune your marketing strategies, optimise site operations, and discover new growth avenues previously overlooked.
Informed Decisions Now Equal Strategic Growth…
With BrandServe’s Human Movement Data insights, you’ll gain a granular understanding of your customers’ behaviour.
This empowers you to optimise your marketing efforts, enhance customer engagement, and identify new growth opportunities, ensuring your business stays ahead of the competition.
Our data-driven approach helps you pinpoint where your visitors come from, how long they stay, and what attracts them to your site.
By understanding these patterns, you can tailor your services and marketing to meet your customers’ needs more effectively, driving higher satisfaction and loyalty.
Advanced Catchment Reports Key Metrics
Azira Movement Data provides insights that inform our Advanced Catchment Reports. These reports detail how, when, and why customers engage with retail and service locations. We offer a comprehensive understanding of customer behaviour by analysing market share, visitor frequency, catchment reach, competitor performance, and dwell time. With AI-powered data, you can plan more strategically, whether it’s for local marketing, site selection, competitor benchmarking, or expansion strategies.
Whether you aim to protect your market share, identify new opportunities, or reach the right audience, we transform complex data into actionable intelligence.
Use Cases
Our reports provide the answers to the most common questions about your Catchment Area.
Where do my visitors live and work?
We analyse anonymised Common Day and Evening Location data from devices that visited your site, and identify the suburbs where your visitors live. It’s like finding out where your Social Media followers are from without having to ask them directly.
Where do my competitor’s customers live?
Imagine being able to sneak a peek at where your rival’s customers live. We analyse Movement Data, and show you the suburbs your competitors are winning over.
What are my visitor demographics compared to that of my competition?
We use Census data to break down your visitor demographics by age, income, deprivation, language, ethnicity, education, etc., and show how your visitors stacks up against that of your competition. It’s the ultimate way to understand if you’re hitting the mark or if you’re missing out on a particular group.
How does my cathment area compare to that of my primary competition?
We use one of the most advanced algorithms to calculate your catchment area and that of your primary competition. Now you can see suburbs of overlap and where your rivals dominate the market.
Competitor Analysis
We analyse foot traffic data at your competitors and benchmark preference and shopping habits compared to your location.
Market Share and growth potential
Gain insights into which brands are succeeding in your area with analysed foot traffic data. Compare trends to identify stores that are underperforming relative to competitors that attract more visitors. Our reports enable you to assess competitive positioning, spot market gaps, and inform feasibility studies for potential new store locations.
Catchment Area Report
Choose the Catchment Area Report to gain valuable insights into real-world visitor behaviour. We analyse anonymised device-level Movement Data from Azira, which helps you understand how and when people interact with your site and those of your competitors.
Includes
- Optimal GeoSpace Catchment Area
- Visitor point of origin (home)
- Monthly visitation patterns
- Day of week trends
- Time of day insights
- Detailed hourly visitation
- Average dwell time
- Visitation frequency
- Distance travelled
- Share of foot traffic (bolt-on)
- Cross-visitation patterns (bolt-on)
- Competitor benchmarking (bolt-on)
Demographics Report
Select the Demographics Report to gain insights into the population within your catchment area. By utilising Azira’s Movement Data, we establish the optimal boundary and overlay it with Census demographics. This approach helps you understand the residents and how they align with your target audience.
Includes
- Optimal GeoSpace Catchment Area
- Number of households
- Population by age and gender
- Household income
- Family composition
- Language spoken at home
- Ethnicity and place of birth
- Health conditions
- Socio-Economic Index - SEIFA (bolt-on)
- Population forecast to 2046 (bolt-on)
Bolt-on Options
Enhance your reports with additional data for deeper insights. BrandServe is data-agnostic; we source the most relevant, high-quality datasets to support your decision-making through our advanced reporting and location intelligence services.
Choose your bolt-on
- National Population Forecasting 2021 to 2046 from Forecast.id (Australia)
- SEIFA Deprivation Index (Australia)
- AusPlay Sport Participation (Australia)
- LSM Segmentation (South Africa)
- Population Forecasting (South Africa)
- Household Expenditure (South Africa)
- Share of Foot Traffic analysis
- Cross-visitation analysis
- Competitor benchmarking
- First-party data conversion rate analysis
Azira Industry Awards:
Our process for building Advanced Catchment Reports
Define your property boundary
We draw a precise boundary over your property using satellite imagery. This boundary captures anonymised mobile device movement data from over twenty trillion worldwide device/place observations, forming the foundation for understanding who visits, when and how often.
1
Calculate your Catchment Area
We utilise a proprietary algorithm to map your catchment area and that of your competitors by analysing device behavior during the evening, daytime, and pathing data. This algorithm identifies locations where more devices frequently exhibit consistent patterns, revealing real-world movement and customer behaviour.
2
Classifying Competitors in and around your Catchment
We identify all competitors within and near your catchment. Primary competitors offer the same products or services. Secondary competitors offer alternative but similar options that may still attract your target audience through convenience, pricing, or experience.
3
Visitation Patterns and Density Mapping
We analyse how frequently people visit your location using hourly, daily, and monthly patterns, supported by heatmaps that illustrate on-site activity intensity. This information reveals peak trading periods, high-traffic times, and movement hotspots, which are essential for operational and marketing decisions.
4
Understanding Where Visitors Come From and How They Behave
We analyse visitor origin, travel distance, visit frequency, and dwell time. When combined with mapped common evening locations, this analysis reveals your true catchment footprint, local loyalty, and customer engagement levels, essential for refining service areas, expanding marketing reach, and enhancing store performance strategies.
5
Benchmarking Against Comparable Locations
We benchmark your site against similar venues to compare dwell time, travel distance, and visit frequency. This helps identify performance gaps, understand market position, and uncover opportunities by evaluating how your visitation metrics stack up across key industry peers.
6
Benchmarking Demographic Profiles
We analyse the demographic makeup of your catchment area by comparing it to similar locations. This includes examining factors such as age, gender, income, health, and cultural diversity. This analysis helps you understand the characteristics of your audience, identify alignment with your service offerings, and tailor your engagement strategies to ensure local and regional relevance.
7
Proven Success Across Industries...
BrandServe has a track record of delivering game-changing insights across various sectors, including retail, hospitality, local government and many in between. Our clients have successfully used our reports to improve their marketing strategies, optimise operations, secure management contracts, identify new store locations and drive significant growth.
For example, past customers of ours have seen increased foot traffic and customer engagement by identifying and targeting high-potential areas and demographics.
Our insights have helped companies streamline their operations, reduce costs, and enhance their competitive positioning by leveraging precise, actionable insights.
Our Projects
We have completed numerous projects and reports for various facilities and retail brands ranging from bespoke location analytics to competitor benchmarking and Movement Data insights.
Overcoming Your Concerns & Ensuring Privacy…
You may be worrying about the complexity of using Human Movement Data or its privacy implications.
Rest assured, the data is anonymised and privacy-safe, and our user-friendly reports are designed to be easily understood and actionable, even for those new to data analysis.
We prioritise consumer privacy, ensuring all data is collected and processed in compliance with the highest standards.
Additionally, our team provides support and training to help you interpret and apply the insights effectively, making the integration of Human Movement Data into your business strategy seamless and beneficial.
Get Started Today:
Don’t miss out on the opportunity to enhance your business strategy with cutting-edge data insights.
Fill out the contact form below to learn how BrandServe can help you unlock your business’s full potential.
Our team is ready to assist you in understanding and utilising Human Movement Data to drive growth, improve customer engagement, and gain a competitive edge.
Contact us today to start transforming your business with the power of precise, actionable insights.
