Human Movement Data for business growth
BrandServe provides insight reports on Human Movement Data, giving you a panoramic view of your true catchment area and competitive landscape, unveiling growth opportunities right in your backyard. You’ll have a granular view of people and places to understand visitation patterns, visitor origin, consumer profiles and more. Now you can monitor the movement of visitors to your location and that of your competitors, and understand trends in your catchment area.
WHAT’S INCLUDED
- Visitation & frequency of footfall
- Facility visitation hotspots
- Average dwell time
- Time of day
- Day of week
- Visitor origin locations
- Visitor demographics
Go beyond first-party data and drive growth in your catchment area.
Imagine understanding not just who shops with you, but also when, where they live and what could make them choose you over the competition.
In today’s hyper-connected world, your company’s data is like gold—especially the stuff tucked away in CRMs, customer surveys, and sales reports. This goldmine gives you the inside scoop on what your customers are up to and how your business is performing. But let’s be real, relying solely on this data is like trying to navigate a bustling city with an outdated map. It only tells part of the story, leaving you guessing about what your competitors are up to and missing out on broader market trends.
That’s where BrandServe comes in. Our expertise in Human Movement Data transforms the game. We add layers of intelligence to your existing data, offering a panoramic view of your competitive landscape and unveiling growth opportunities right in your backyard. With our insights, you can craft strategies that resonate with your audience, ensuring your business isn’t just keeping up but setting the pace. Let’s unlock the full potential of your catchment area together, and turn those insights into actions that drive real growth.
What is Human Movement Data?
Human Movement Data starts with privacy-safe and anonymised geo-location data on visitor footfall. Continuous location data is gathered from apps on smartphones, which users have opted into using location services. Millions of data points are ingested every second worldwide from participating Bid Stream Ad Exchanges and Partner SDKs, allowing the collection of location data in the process of displaying ads in over 250,000 apps.
The data is cleansed for only the highest quality observations and combined with other high-quality data sets, including Census data and geospatial data, to deliver location insights that power business growth.
It’s Global
It’s Strategic
It’s Insightful
Human Movement Data
use cases for business GROWTH
Where do my visitors and customers come from? Where do they work and live?
We analyse Common Day and Evening Location data from mobile devices that visited your site, and identify the Census ABS SA1 areas where your visitors hang out or live. It’s like finding out where your Social Media followers are from without having to ask them directly.
What are my visitor demographics and how does that compare to my competitors’?
This is like comparing your followers’ list with your rival’s on Instagram to see who’s got the cooler crowd. We use Census ABS data at SA1 level to break down your visitor demographics by age, weekly income, education, etc., and see how your fan base stacks up against your competitors’. It’s the ultimate way to understand if you’re hitting the mark or if you’re missing out on a particular group.
Where do my competitor’s visitors live?
Imagine being able to sneak a peek at where your rival’s fans hang out. We analyse Human Movement Data, and give you a sense of the geographical areas your competitors are winning over. It’s like knowing where the other party is happening, so you can plan your own better.
How far are visitors and customers willing to travel?
By looking at how far people come from, we show you your sites catchment area — whether you’re drawing in the crowd from just around the block or way beyond.
How does my site's catchment area derived from Human Movement Data compare to the catchment derived from first-party customer data?
It’s like comparing your actual friend circle to your social media friends list. The first-party customer addresses show who’s officially in your club, while Human Movement Data reveals everyone who shows up to the party. This comparison helps you see if your actual reach is broader than you thought.
What is my site's performance by day of week/time of day? How does it compare to my competitor’s?
We analyse mobile devices observed data to help you identify your prime time and see how it stacks up against the competition. Knowing this lets you plan your best moves at the right times.
What is the average dwell time of visitors and customers? Do customers dwell longer or shorter than at my competitor’s?
Dwell time gives you an idea of whether your site or your competitor’s is more engaging to be at, based on how much time people spend there.
Where are the hot spots in my site and where do visitors tend to congregate in my competitor's location?
Imagine being able to see where the most foot traffic occurs at your venue vs. your rival’s. Identifying these hot spots helps you understand what attractions pull in the crowd and where you might need to step up your game.
Where should I expand marketing in areas of overlap that my competitors dominate?
This is like finding out where your rival runs their Facebook adverts and deciding to either out-advertise them or find new suburbs to geofence your adverts. By pinpointing where you and your competitors both have a presence, you can strategize on whether to increase your efforts there or conquer new territories.
Strategies that power growth
We share five strategies you should implement to leverage the power of Human Movement Data.
Enhance personalised experiences
Utilise dwell time data to understand which areas or activities within your business engage visitors most. Tailor your offerings by enhancing these areas and introducing personalised experiences or promotions targeted when engagement is highest. This could involve introducing new activities based on member preferences.
Optimise facility usage
Analyse visitation hotspot data to identify underused areas or times and develop strategies to increase usage. Some methods may include offering discounts, running special classes or events during off-peak hours, or repurposing spaces that consistently show low engagement for more popular activities.
Targeted marketing campaigns
Leverage visitation hotspot data to create targeted marketing campaigns. By understanding the most popular days and times for specific areas or activities, you can craft communications and offers that match the demographic profiles of visitors to drive higher attendance. For instance, if certain activities or facilities are popular on weekends, promote these more heavily in the days leading up to the weekend.
Build strong community connections
By knowing when and where visitors and members spend most of their time within the facility, you can plan events or community-building activities more likely to attract high participation. For example, suppose data shows a significant gathering in certain areas during mid-week mornings. In that case, you might organise social events or special interest clubs to meet during these times, fostering more robust community engagement.
Dynamic Pricing
Implement dynamic pricing models based on the popularity of certain areas or times. For instance, offer discounted rates during off-peak hours to encourage more uniform usage of the facility throughout the day, helping to manage capacity and enhance member satisfaction.
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